Are you looking to produce more educational content on TikTok? If so, here’s a list of TikTok accounts that have been creating helpful and informative content.
Humphrey Yang: https://www.tiktok.com/@
As a former financial advisor, Humphrey Yang has built a large following of close to 500,000 followers on his TikTok account. Most of the content he produces are on personal finance, although sometimes he deviates from other topics.
If you’re interested in learning more about business and marketing, visit the MarketingDudes TikTok account. He releases a new video every few days, breaking down the marketing strategies behind known brands such as Disney, Nestle, and Starbucks.
Rochester Institute of Technology: https://www.tiktok.com/@
Their TikTok account was started around June 2019 and was initially meant to showcase a lot of the student work. But in recent months, they have been producing a lot of educational videos that might be of interest to their target audiences.
Mario Moreno – https://www.tiktok.com/@
While his account may be new on TikTok, Mario Moreno has been creating content for the Gen Z and young millennials audiences on TikTok. As the Head of Marketing of H&M in the US, he has been offering career and marketing advice on his TikTok account.
SGSuperNanny – https://www.tiktok.com/@
Need help managing your newborn babies? Zoe Chu is an author, parenting speaker, and baby & child expert. She offers educational advice to all parents of newborn children in byte-sized videos on her TikTok account.
Jake Goodman: https://www.tiktok.com/@
As a doctor, Jake Goodman shares his advice to younger audiences on the path to getting into and through med school.
Bonus: How are other universities doing it?
Given how nascent TikTok is in the social media marketing world, every university is approaching TikTok in very unique ways. Below are some universities that are already active on TikTok:
De Montfort University Leicester: https://www.tiktok.com/@
De Montfort University Leicester first started their account in early 2020. Most of their content focuses on their students and life at the university.
University of Limerick: https://www.tiktok.com/@
With close to 20,000 followers on TikTok, the University of Limerick has been very active on its TikTok account since its inception. The majority of the content is produced to leverage trending hashtags on the platform.
Indiana University: https://www.tiktok.com/@
As the official TikTok feed from the Bloomington campus of Indiana University, the team behind this account has been producing content that rides on a lot of the trending hashtags on TikTok.
University of Florida: https://www.tiktok.com/@uf
Their content features a mix of student life and the fun side of faculty professors.