Love it or hate it, you cannot ignore it – that’s how huge a sensation TikTok has become.
With over 800 million active users within two years since its launch, it certainly is one of the fastest-growing social media apps.
From lip-sync videos and duets to ‘challenges’ and funny skits, there’s no denying that this video-sharing service has gotten everyone hooked.
What’s interesting to note is that TikTok has gained massive popularity in Asia, so much that it has even surpassed Instagram in certain countries.
So, if your target audience is on TikTok, it’s time to get onto the platform and consider partnering with creators to reach and engage your audience.
Here’s a list of the top 10 TikTok accounts in Asia you need to follow.
1. Ng Ming Wei (@mingweirocks)
@mingweirocksPress “F” to pay respects (Part 3) Which one is the worst? #reacttothis #duetthis #fyp #foryou #meme♬ original sound – NG MING WEI
A national taekwondo athlete from Singapore, Ng Ming We took to TikTok to share his passion for taekwondo and use the platform to get youngsters interested in sports.
He built his massive following through posting entertaining clips of him playing basketball, table tennis and other sports. Apart from sports, he also uses TikTok to post comedic skits and takes part in challenges.
Ng Ming We was also recently given the TikTok All-Star Southeast Asia 2019 Jury Award.
2. An Eun-eu (@euneeew)
@euneeew이럴거같은 친구 태그해보세요ㅋㅋㅋㅋㅋ#굽네치킨 #굽네시카고피자 #텍스트밈♬ sprint – goalsounds
Followers: 1.4 million
Based in South Korea, An Eun-eu’s posts generally consist of him dancing, lip-syncing or trying make-up products. His popularity can be attributed to his vivacious, lively and fun videos that manage to enthrall and captivate the viewer.
3. Alvin Chong (@alvinchong123)
@alvinchong123Finally Lisa noticed me! lalala_lisa m♬ Señorita – Shawn Mendes, Camila Cabello
Malaysian TikTok star, Alvin Chong posts witty and engaging clips which usually feature him dancing and lip-syncing to English, Malay, and Chinese songs.
This singer-actor recently partnered with TikTok and Penang Global Tourism to showcase Penang’s rich culture, heritage, and history to the global audience.
4. Aleks Kost (@aleks_kost_tiktok)
@aleks_kost_tiktokIs this the right way to use the pot ？#alekskost #foryou #fyp #fingerdance #手指舞 #手舞♬ original sound – Aleks Kost
Aleks is a Ukranian living in China. He rose to fame when his finger dance video went viral on Douyin (Chinese version of TikTok). Today, he enjoys a massive fan following and has several TikTokers participating in the #fingerdance challenge with him.
5. Niana Guerrero (@nianaguerrero)
@nianaguerreroim way to hype for christmas♬ Team Lilman Anthem – DJ Lilman
Followers: 1.7 million
From a shy child to a social media star – Niana Guerrero’s journey has been inspiring.
It all started with her dance videos on YouTube and after that was no looking back for this 13-year old Filipino social media sensation. She became a household name and continued to win hearts on Instagram and TikTok.
From dancing with her brother to taking part in challenges and playing pranks – Niana’s videos certainly make for a fun watch. She has also collaborated with brands such as Disney and Milo in the past.
6. Linh Barbie (@linhbarbie)
@linhbarbieMột hành động nhỏ , Một hạnh phúc to ️ A small action, a big happiness 🥰 @Tuấn Lày ♬ nhạc nền – Linh Barbie
Followers: 5.1 million
In Vietnam, none of the other social media apps come close to TikTok in terms of popularity and if there’s one creator who has managed to stand out, it’s Linh Barbie.
In less than two years of joining this platform, Linh has acquired over 5 million fans. Her videos are usually centered around a social message, leaving viewers with something to ponder about.
7. Natnicha Namwong (@kaykai_ntch)
@kaykai_ntchงูมันเลื้อยเข้ามา หนูไม่เห็น Phu Kha Num Zeno’o♬ GUCCI BELT ft. YOUNGOHM ,FIIXD ,YOUNGGU – DIAMOND
Followers: 4.5 million
Hailing from Thailand, Natnicha Namwong’s TikTok feed is filled with funny clips and lip-sync videos where she is seen grooving to Thai and English beats.
Her tryst with social media began in 2016 when she posted a video of a family trip. The clip struck a chord and garnered views. Post that, she went on to become the first Thai YouTuber to gain more than 10 million followers.
Today, this 23-year old has her own skincare label and is also collaborating with brands.
8. Cathy Fakandi (@cathyfakandi)
@cathyfakandiYuk ikutan challenge #goyangtabur dan dapatkan hadiah liburan ke Bali Geryhappy♬ Gery Saluut Malkist Tabur – Gery Saluut
Followers: 1 million
Indonesian model, singer, and actress, Cathy Fakandi have a huge fan following in Indonesia. Before becoming a TikTok star, she was seen in TV shows and films.
She usually posts mini-music videos while integrating fun filters and effects to keep it engaging.
9. Chua Zong Han (@Zatayayummy)
@zatayayummy#nutella #nutellamuffins #muffins #recipe #foodiesg #baking #homemade #easyrecipe #breakfast #tiktoksg TikTok Singapore♬ ミチノチモシーキミノキモチ – 森永千才
Chua Zong Han might not have the most number of followers but what’s interesting is the way he uses this platform to share his mini baking recipes – not something you see too often on TikTok.
This 21-year old Singaporean national serviceman’s bio reads, “The boy that does baking videos” and through TikTok, he hopes to appeal to all the baking enthusiasts, especially from the younger generation.
10. Hinata (@hinata_0512)
Followers: 2.8 million
Meet Hinata – Japan’s most popular TikTok star. She’s just a sixth-grader but has managed to acquire a huge fan following owing to her cute and comical videos. From lip-syncing sad songs to breaking into comedy – she has built her fan base across age groups.
If you’re a brand looking to foray into TikTok and collaborate with influencers, it’s important to give them the creative freedom they need to create authentic content that would resonate with their audience because that’s what this platform is essentially about – self-expression.