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The Andrea Chong Effect – Andrea Chong x TCL

Andrea Chong does it again! Earlier this month, The Closet Lover launched Armario — A collection of versatile ladies wear with a wide range of colour palette collaboratively designed by Andrea Chong (@dreachong) and The Closet Lover (TCL) founders; Bertilla Wong (@bertillawong) and Brianna Wong (@briannawonggg).

The collection was launched for TCL members in advance on Nov 9th at Alcove at Caldwell House which drew long queues even prior to the event commencement.

The first part of Armario collection was launched in-store and online on Nov 10th and sold out within hours, prompting TCL to open back-orders for certain pieces the next day. The second and third parts of the collection were released within the week.

Leading up to the launch, Andrea shared snippets and behind-the-scenes posts on her instagram account relaying her excitement of the collaboration campaign, photoshoot of the collection at Mallorca, Spain as well as a 5-minute video of her and TCL founders discussing the inspiration behind the collection of satin, cotton items in unique colours such as apple green, lilac, sage green and lemon as well as the work put in by all the teams in the creation process.

Armario is the second collaboration between Andrea and TCL, the first collaboration was a sold-out Drea Chong x The Closet Lover capsule collection which they traveled to Egypt to shoot for and launched in May 2018. Andrea recounted the travel experience in a post on The DC Edit, featuring pieces of the collection with images from the photoshoot.

Being a renowned and creative online personality, Andrea is no ordinary influencer. She designed, curated and maintained a hands-on approach for her partnerships on top of social media engagements.

Her previous collaborations with major brands include 2 Superga shoe collection in June 2018 and Jan 2019 which were sold out islandwide within a matter of days, a set of limited edition tumblers designed in partnership with 100Plus as well as work-wear brand G2000 check out our article on the Andrea x G200 Fall 2019 collection here!

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