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Mongabong’s Beauty Campaigns with The Shilla DFS

The last quarter of 2019 shaped up to be a busy period for beauty and travel influencer Mong Chin Yeoh (@mongabong) as she launched two separate marketing campaign in collaboration with duty-free stores at Changi Airport, The Shilla DFS with availability at iShopChangi. 

Mong Chin had been working closely with The Shilla DFS from October 2019, when the brand and influenjcer announced through PR and Facebook post that she will be curating an exclusive beauty kit as part of Shilla Superstars campaign.

The kit was launched on Oct 21st priced at $199 and sold out on the day itself, proving Mong Chin’s influence on beauty enthusiasts and her followers; the kit has since been restocked and available here.

Hot on the heels of the kit’s launch, Mong Chin published a video titled “RED TOUR IN SEOUL, KOREA + GIVEAWAY” in partnership with Shilla DFS on Oct 23rd, 2019. The video is part of Shilla DFS’s membership campaign for the brand’s e-commerce portal S. Rewards Membership.

The video followed her travels around Seoul for activities and held a giveaway of beauty products for her followers who signed up for the membership at the specific landing page for the campaign.

The video was published on her youtube channel where she had 80.8k subscribed and had amassed 7.5k view as of December 2019. For this video, Mongchin had posted on her Instagram and directed traffic towards her youtube channel and the landing page.

A separate video that had been used by The Shilla DFS for targeted ads on Facebook showed Mong Chin detailing the perks for the membership and promoted her give-away.

In November 2019, The Shilla DFS published another video where Mong Chin toured the brand’s outlet at Changi Airport terminal 4 to recap the membership perks and review exclusive items available at the store.

For the two aforementioned campaigns, Mong Chin had created numerous videos with different content tailored to suit the campaign goals — drive membership sign-ups and drive sales of the curated kit. 


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