Often described as the largest annual human migration in the world, the Lunar New Year period is a time where people travel back to their hometown for celebration, causing extremely high travel load.
To celebrate the occasion as well as reach out to the traveling crowd, Lancôme unveiled a pop-up event at Changi Airport Terminal 3 transit area.
The auspicious “Red Lantern” themed event featured a limited edition packaging for the brand’s Génifique serum and the launch of new cosmetic items.
The pop-up activities which ran from January 13th to February 15th included AR mirror to try-on the products, a DIY corner for visitors to create their own lantern as well as a bed of red roses to fit the theme.
Apart from the promotional posts regarding the offline activation, Lancôme partnered with the attending influencers for product give-aways through the influencers’ Instagram posts;
Check out the posts here and here. Maximizing the reach for the campaign; both online posts and offline event activation had utilized the tag #TravelWithLancome to encourage visitors to engage with the brand and spread the news of the pop-up. The tag has since generated over 600 Instagram posts as of the end of February.