Andrea Chong (@dreachong) has been an unstoppable force in the influencer world.
Shortly after her pineapple tart recipe collaboration with SMEG, which we have reviewed here, the creative influencer launched a series of cold cups and accessories in collaboration with 100Plus(@100plus_singapore).
This was not Andrea’s first foray into drinkware design; In February 2019 she had collaborated with the same brand for tumblers as part of 100Plus’s new Zero Sugar drink launch.
The 2-piece tumbler design was designed with “millennials on the move” in mind and made with recyclable material to fit the eco-conscious movement. As you would have expected of Andrea Chong’s designs, the tumblers were sold out soon after launch.
For the second collaboration between 100Plus and Andrea, she had designed a series of eco-friendly items inspired by her love of pottery and earthy colors;
The collection included cold cups, collapsible bottles, and small lunch bags. The items were teased on both brand and influencer’s social media accounts since the end of January 2019 in the forms of give-aways and sneak-peeks.
As part of the campaign, Andrea hosted a launch party where media personnel and members of the DC Community (Andrea’s Website) were invited to create their own pottery pieces to match the cold cups.
The participating media personnel was supportive in posting about the launch party while Andrea and 100Plus had been sharing product-related content on their profiles frequently over the month of February. Further information about the drinkware collection, the launch party, and redemption methods can be found at The DC Edit.
Sources of images: Facebook and Instagram of 100Plus and Instagram of Andrea Chong (@dreachong)