G2000 launches a new collection with social media fashion influencer, Drea Chong (@dreachong).
G2000 launches a new collection with the social media fashion influencer, Drea Chong (@dreachong). Titled as “Curated for the City” Drea has curated eight new lines of products with the brand. To help launch this collection, Drea was also engaged to host a styling session at the brand’s Vivo City outlet, which happened on Aug 30, 2019, at G2000 VivoCity.
The ultimate objective of the partnership was to curate G2000 new workwear essentials. This workwear makes their users look great and feel comfortable regardless of whatever they do and wherever they are.
As a prominent and internationally recognized social media celebrity, Andrea Chong is very influential on Instagram when it comes to fashion.
Andrea Chong is choosy and has a subtle taste for products. She doesn’t fall for anything, and this makes her best for G2000. She is always cautious about using the word “Love.” Whenever she creates content or write a caption, she doesn’t say she loves a product unless she believes in the product.
Interestingly, this fashion collaboration isn’t the first time the influencer has put her name on products. Earlier in the year, Drea has worked with 100PLUS to design two new tumblers as part of the brand’s awareness campaign for their 100PLUS Zero Sugar campaign.
On Sep 9, 2019, she shared an advertisement clip about Rouge Dior Ultra Care Lipstick that currently has 45, 846 views and still counting. One of the significant marketing values that make her unique is that she is always precise and concise. She uses engaging content that entices her followers and attracts them to get the first-hand experience.
In addition, Italian shoe label Superga has also tapped on Drea in 2018 for their inaugural collection with a local name. They have since launched another collection earlier this year.